Small business owners have several tools to build their enterprises. However, they may overlook one seemingly innocuous feature: a virtual office background. With all the Zoom meetings you attend, it offers excellent branding opportunities. From client meetings to team collaborations, there are many ways that a logo-branded background can benefit your business.
How Virtual Backgrounds Work
Consider all the virtual meetings you’ve attended for just a moment. How many participants had brand logos prominently on display? Probably not many of them did. Zoom’s 2022 Customer Survey revealed several statistics about meeting participants:
- 55% used their real-life environments.
- 19% enabled the background blur feature.
- 8% left their cameras off.
The remaining 26% used virtual backgrounds. These replace a user’s real-life settings through portrait segmentation technology. Zoom’s AI-based neural networks employ this feature to separate your image from your surroundings. Your face and body remain on-camera, allowing your chosen background to obscure everything else. Those piles of paper on your credenza, Fluffy sleeping on your printer, the sippy cup on your desk — nobody sees them. They only see you and your background.
Building a Brand Clients Can Trust
With so many free Zoom office backgrounds available, why leave such a powerful brand-building opportunity on the table? Logo customization is super easy and puts your brand front and center.
A branded background takes advantage of some essential Zoom features. First, the app places priority on participants using their cameras. There’s also Active Speaker View, which shows the person currently talking in a larger window. Both allow your logo to remain constantly visible while on camera.
Clients and other attendees will begin unconsciously associating you with your brand logo. The expertise, authoritativeness, and trustworthiness you show transfer to your brand.
Effectively Build Company Culture
A strong brand identity can also benefit your employees, especially if they have logo-branded office Zoom backgrounds for free. These backgrounds help convey a sense of professionalism among your remote teams. Modern minimalist styles offer clean, attractive aesthetics that avoid clutter and distractions. Your whole team can use similar backgrounds for a unified look and atmosphere.
Another upside of virtual backgrounds is that they hide your surroundings. Life happens, and we can sometimes have cluttered office spaces. Your dog may interrupt a meeting because he wants you to play fetch with him. A virtual background hides the mess and keeps Fido offscreen. Fellow participants only see you and your digital backdrop.
Google Meet and Microsoft Teams
We’ve discussed Zoom virtual backgrounds, but you can also use them in Google Meet and Microsoft Teams. You can customize them using the same process. Virtual background services let you upload your logo, apply it, and download the finished product. The logo appears on a black surface — typically a wall in the backdrop. You can create a single background or a complete collection.
Virtual backgrounds for video meetings provide many advantages for your small business. They help promote your brand, strengthening its identity. These backgrounds also help foster a cohesive company culture with better collaboration, focus, and productivity.
